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Online, on-digital and on-target— are you?

Wed, 05/21/2014 - 15:08 -- Gerry Woolf

Phone directories. When was the last time you used one?  I remember the time you could find one in the drawer just under the TV in the Marriott but we threw them out at home years ago— a bit like conference proceedings— remember the days of telephone directory conference proceedings? And the same is true of trade directories.
 
These days we look online— for everything. Plumbers, restaurants and even separator manufacturers and battery machine makers. And that’s why ESPL has created an online battery industry directory.
 
The beauty of it is that it is never out of date… If you’re in it then you have the means to update it, change your phone numbers, sales reps, logos and anything else you can think of. To learn more click on this link which takes you straight through to the directory. It’s all part of the growing digitisation of publishing. Which is why, here at ESPL, we’re investing very heavily in digital.
 
We’re already producing three newsletters: BEST Battery Briefing, Chinese BEST Battery Briefing and Critical Power Briefing. From July the Battery Briefings goes weekly… that’s 20,000 named and opted-in contacts reading our news and information every week (and maybe seeing your advertisement?) straight to your eMail inbox.
 
This month our Chinese readers get an even better deal: they can read Chinese BEST via an App on both Android and Apple devices. No waiting around for the mail to deliver.

If you think tablets are for spoiled kids, think again!
I just bought one from another US giant (other than Apple) that does everything an iPad can do at a fraction of the price. Think how much cheaper it will be next year. Things have come a long way since Compuserve…
 
Gerry Woolf
Publisher