Lead-acid firm Exide Technologies has hired a new chief of information and digital officer to bring the ‘New Exide’ into the internet age.
The US firm announced Sean Burke would lead the company’s global Information Technology (IT) team, from it’s European headquarters in France.
Ironically the press release about a new information officer was soaked in jargon, or what George Orwell might have described as doublespeak.
Burke will drive ‘digitization of functional processes’, the company’s ‘enterprise applications’, ‘customer integration’ and ‘end user workplace environment’, stated the press release.
It continued that Burke would also be responsible for helping drive growth by implementing an effective digital experience across all business and customer/consumer touch points in each business segment.
Perhaps that is just corporate speak for redesigning their website while making Exide’s products easier to buy via the internet.
The press release continued: “Burke will work closely with the company’s marketing teams around the world to develop disruptive, market-leading digital offers to accompany and add value to Exide’s stored energy solutions.”
The newshound was still slightly confused, until the company’s president and chief executive officer, Vic Koelsch cleared the matter up.
Referring to ‘The New Exide’ Koelsch said the move increased the company’s efficiency, agility and ability to deliver superior customer services and solutions.