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Indian SLI

Hitachi squeezes its way into Indian SLI market through Thailand

Fri, 07/29/2016 - 16:47 -- Vic
Hitachi squeezes its way into Indian SLI market through Thailand

The Japanese SLI battery maker Hitachi Chemical Company Ltd, has pulled off a deal to take 10% of the Indian SLI market in the next  three years— thanks to a free-trade agreement with Thailand.

Hitachi, which launched its commercial vehicle batteries range for the Indian market through a strategic tie-up with Ahmedabad-based Alf technologies, will have a projected turnover of US$231m (Rs 250 crore).

Jackie Chuah, director of the $5.5 billion Hitachi Chemical Asia Pacific Pte Ltd, Singapore said that the Indian market is huge for Hitachi to cover alone. "We thus entered into a strategic partnership with Ahmedabad-based Alf Technologies who have considerable experience about automotive batteries marketing and distribution pan-India," he said.

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