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What matters: FIFA or ESA….the ball is in your court.

Mon, 06/01/2015 - 11:32 -- Gerry Woolf

So ESA’s annual event is over for another year. It’s no longer an event for battery scientists or even battery vendors but it looks like an excellent networking event for everyone else.  As a conference with formal presentations, forget it.

If you have something to say that adds to the argument, you need to write a paper and to deliver that to an audience, you need to create slides for your power point. And you’ll need to get clearance from your company’s lawyers and PRs.

Too much hassle. So panel discussions predominate. Mumble into your boots and agree with the other guys. Might be good if you knew who was on the panel? It all looks like, and sounds like, a bad TV chat show with C listers as guests.

No hard take home messages with facts. Remember those? Some energised speakers for sure, but sometimes it was hard to tell whether this was a stand up comedy show or a political rally.

Energy storage is not about job creation but it is all about making efficient use of electricity generation assets and reducing the impact of fossil fuels on the climate. It’s also about making money — hence the presence of the bankers. If only there could be another way for accessing capital. Access to prosperity needs money and electricity. Clearly showing my age and my politics here.

Still, for all that, Energy Storage has come of age, led by the progressive US states of California and New York, their utilities, some wise heads and a little tech Viagra this month from Mr Musk. You just have to show it works. I didn’t see too much of that. I wonder what the old guard of Dr Phil Symonds and Brad Roberts would have made of it all?

The rest of the world is way behind America on this and have much catching up to do — that much is clear.

But in a week when global media was more concerned about whether FIFA was corrupt from top to bottom,  did it matter?  If you can’t see the truth about FIFA, I’d suggest you’re half blind. And if you can’t see the benefits of storage, you’re totally blind! The world’s media wasn’t really here.

Being corrupt will probably make you rich…but banking on electricity storage to swell your fortunes is still, sadly, uncertain.

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