You need balls of steel, deep pockets, a crystal ball and a touch of good fortune to bring a new battery develpoment to market. Barrie Lawson explains why.
Breathroughs in battery technology stories are as common now as 'magic bullets' for cancer cure stories were in the mainstream media a decade ago. It doesn't happen like that in Medicine and it certainly doesn't happen in the battery world. Applications engineers in electronics still wonder why. If that's your role in business, this article is for you.
The recent reversals in fortune of US . . .
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