Energy storage company C&D Technologies won the 2023 BCI Amplify Award for communications excellence.
Battery Council International (BCI) President Roger Miksad presented the award to the Pennsylvania company at the BCI Convention in Kentucky on Tuesday. The award is in recognition of the lead battery industry’s most innovative and effective marketing and communications campaigns that promote the industry.
Donna Snyder, vice president of marketing and advertising at East Penn Manufacturing and chair of the BCI marketing committee, said: “Innovation is important to our industry, not only in product development, but also in communication and creative thinking to promote the essential and sustainable nature of lead batteries.”
She said the marketing campaign by C&D Technologies ticked all the right boxes.