East Penn has launched a new website to give users easy access to the company’s products and services.
The website focuses on the Pennsylvania-based lead-acid battery maker’s business divisions and product information. The four business divisions: transportation, motive power, reserve power and batteries accessories wires and cables, are segmented in order to give users access to market specific information, product offerings, distribution capabilities, new technologies, and product specific branding.
The new website at www.dekabatteries.com also features a company information section including East Penn’s profile, history and news archive.
The online presence has been designed to fit any screen size.
The company had to reorganise its management positions this year after former CEO Sally Miksiewicz was killed in a car accident in June. East Penn has named Dan Langdon as new CEO and Christopher Pruitt has taken on Langdon’s previous position as president of automotive sales, finance and administrative areas. Miksiewicz’s brother, Dan Breidegam, is now serving as chairman.
