Danish luxury consumer electronics firm Bang & Olufsen (B&O) has entered a cooperative agreement with British battery technology software producer Breathe to develop a new generation of long-lasting, future-ready products with batteries designed to endure.
The collaboration aims to embed battery health into the core of B&O’s design philosophy- looking to a future where batteries are as capable and durable as the product itself, rather than treated as consumables.
The partnership aims to deliver holistic battery system optimisation, extended lifespan, repairability, reduced environmental impact and circularity. Breathe’s software: Breathe Design, Breathe Model and Breathe Charge will be embedded into B&O’s product development process. Together these tools will enable smarter battery design, more precise system modelling and intelligent charging strategies that extend battery lifespan.
Dr Ian Campbell, CEO of Breathe, said: “We’ve always believed batteries should empower design, not limit it. Partnering with Bang & Olufsen gives us the chance to show how software can unlock new possibilities for performance and longevity.”
Breathe is a British company known for its unique software, which is already proven in demanding sectors like smartphones and EVs.
Mags Kogsgaard Hansen, director of product circularity and portfolio planning at Bang & Olufsen, commented: “By embedding intelligent battery management into our development process, we are tackling one of the greatest limitations in modern electronics- battery lifespan. It’s a natural extension of our Luxury Timeless Technology strategy, where performance, circularity and beauty go hand in hand.”
B&O was founded in 1925 with its headquarters and factory in Struer, Jutland. From the beginning B&O focused on audio products with a distinct design and were actually the first company to offer a radio working on AC, when most radios were using batteries. Now they wish to take the lead in battery operated sound systems.
