The last bastion of consumer-led growth is driving business for lead acid batteries forward in Brasil. Editor Gerry Woolf made his way to the party
Scarcely a day goes by when you don't get a mention of the so‑called BRIC countries (Brasil, Russia, India, China) in global business reports. BEST has visited the last three, but the first nation had somehow escaped my attention:
Until Autumn 2010 when I ran into Tony Ferreira, ex Amer-Sil, ex Hollingsworth & Vose, at the Istanbul 14 ELBC conference.
Tony is from the Azores, which is . . .