The Editor berates an EV battery conference in London that failed to address the detail of its title
As a child, this writer remembers only too well the colourful and imaginative artwork on the box of some new toy, the anticipation of opening the package, yet the excitement that is evoked is dashed a minute later when the box is finally opened to reveal the disappointing truth— an item perhaps much smaller than the size of the box suggested or worse, an inferior representation of something from the real world.
That sense of disappointment was rekindled . . .