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Musk

Mars is a great market for pure EVs

Thu, 02/08/2018 - 14:35 -- Vic

All power to Elon Musk and SpaceX. What an incredible achievement to build the world’s most powerful rocket, make much of it reusable and have a sufficient sense of humour to put one of your other company’s product— a Tesla electric car, atop of it all and send it toward Mars! Tesla is losing a fortune, so what the hell?

This writer didn’t know if any of the Tesla team was at last week’s Advanced Automotive Battery Conference in Mainz last week, but maybe Menahem Anderman had a word in his ear. “You’ve got about as much chance of selling fancy electric cars on Mars mate, as you have in the USA or even China for that matter.” So perhaps Musk took him literally at his word?

It’s still all about the battery and Anderman literally laughed out of court the major automotive OEM’s predictions about how many pure EVs they’ll sell by 2025— only seven years away. 20% market penetration?  “Balls” as we say in the UK. Anderman reckoned 5% or probably less. It’s a little different in the People’s Republic of China. If you want a car in Beijing, you have to have an electric. It’s a government order.

But for the rest of the world? Big lithium-ion will still be too damn expensive even that far down the road. No cheap ingredients… nickel cobalt.  Get that into your heads!

Draw your own conclusions; it’s stop start for the rest of us. And that means… yes, lead!

The lead people though were not present in large numbers at AABC— outnumbered 10:1 by the advanced chemistry people.

In their own cosy sessions the lead men concentrated on difficult technical issues but failed to be exuberant on the good things coming their way in years to come— as long as they can keep the damn legislators off their backs. Maybe that’s the problem… they are too old to party! But they need to… lead industry stocks have got to be a better bet than so many new alternative chemistries.

You can read more about what really mattered at AABC in my exclusive report in the Spring issue of BEST. Make sure you’ve subscribed.

Musk hints at Tesla Gigafactories in Asia and Europe

Wed, 11/11/2015 - 15:31 -- Paul Crompton
Musk hints at Tesla Gigafactories in Asia and Europe

Given his penchant for teasing and baiting interest for new products via social media, it was interesting to see Elon Musk’s latest hint at new Gigafactories outside the US.

Elon Musk, the CEO of Tesla— which is in the midst of building a Gigafactory in Nevada, US— commented that given ‘high’ local demand, Gigafactories in India, China and Europe would ‘make sense in the long term’.

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Musk teases with Tesla tweet

Thu, 04/02/2015 - 14:22 -- Paul Crompton
Musk teases with Tesla tweet

Tesla will unveil a new product later this month said its founder – increasing rumours the EV company is moving into the lithium-ion home energy storage market.

Entrepreneur Elon Musk sparked speculation when he tweeted to his 1.87million followers that the new product due to be launched on April 30th would not be a car. 

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