Trojan Battery Company picked up the 2024 BCI Amplify Award today (Tuesday) for its public relations campaign to generate awareness for its new Trojan advanced energy storage (AES) AGM battery.
It received the award at the centenary convention put on by Battery Council International (BCI) in Fort Lauderdale, Florida.
President and Executive Director of BCI, Roger Miksad, said: “The battery industry continues to develop innovative new products and solutions, which in turn calls for innovative, creative and forward-thinking approaches to marketing efforts that inform audiences of the sustainable, safe and essential attributes of batteries.”
He said Trojan Battery “strategically highlighted and effectively communicated” these attributes with its Trojan AES battery campaign.
Jane Ito, vice president of marketing at C&D Technologies and Trojan Battery Company, said it was an honour to receive the award for its Trojan AES marketing campaign. “Earning this recognition from an industry leader is an achievement shared by the entire Trojan team. The campaign effectively conveyed how Trojan AES deep-cycle batteries offer a significant upgrade to standard AGM. It helped us successfully launch the product while simultaneously positioning Trojan as a market innovator.”
While Trojan won the Gold Amplify Award for 2024, Crown Battery picked up silver for its Zero Battery Waste campaign and East Penn Manufacturing came third for its Power2Recycle campaign.
The BCI Amplify Award is given each year in recognition of a highly effective internal or external campaign, programme or communication that informs, educates and promote battery products, components, services or the industry as a whole.
