Hammond Group has announced the appointment of Nourhan Moustafa as senior regional sales manager for Europe, the Middle East and Africa (EMEA). Based in Dubai, she will support the company’s expanding global strategy and strengthen customer engagement across the region.
With a degree in Chemical Engineering from Cairo University and industry experience at Chloride Egypt S.A.E., Moustafa brings strong business development expertise from the Middle Eastern energy sector. She is fluent in Arabic and English.
“In my new role, I aim to be much more than just a sales professional; I want to be a trusted consultant and partner to our customers. My core objective is to deepen our existing relationships and forge new ones, helping our clients in the rapidly growing EMEA battery market to truly unlock their full potential,” said Nourhan.
“I plan to achieve this by collaborating closely with them, understanding their specific challenges, and demonstrating how Hammond Group’s innovative additives and technical solutions can enhance their products and operational efficiency. Ultimately, I’m driven by the desire to see our customers succeed and to further solidify Hammond’s position as the go-to strategic partner in the region.”
Her appointment aligns with increased demand for advanced lead-acid battery technologies. According to Brad Bisaillon, Hammond’s VP of sales, “After a thorough search, Nourhan emerged as a standout industry professional, bringing a diverse and impressive background to Hammond. With a degree in chemical engineering, paired with her engaging personality and strong commitment to customer satisfaction, she is poised to deliver the focus and energy our clients have come to expect from Hammond.”
Image: Nourhan Moustafa has been appointed as senior regional sales manager for EMEA
