Maverick thinking – from vehicle concept to battery pack – is key to the Tesla electric car's marketing and design philosophy. The Editor meets with Kurt Kelty to find out more.
Auto journalists, billionaires, would-be Presidents of the USA and those who can afford the £60,000 price tag for the Telsa Roadster, have made the trip to a very ordinary industrial estate in San Carlos, California, ahead of me.
Everyone is astounded by the car's 0-60 mph acceleration in under four seconds – as I put it, like sh*t off a shovel – and . . .