German battery storage firm Sonnen is to open a major production plant in South Australia— squaring up to business rival Tesla in the ‘backyard’ of the US titan’s 100MW Powerpack battery project.
Sonnen confirmed to BBB it plans to manufacture 50,000 of its lithium iron phosphate battery storage systems over the next five years in Adelaide. The company will also switch its Australian HQ to Adelaide from Sydney.
Rivalry between firms Sonnen and Tesla seems to extend beyond residential energy storage products to include employees.
German residential energy storage system firm Sonnen has hired former Tesla Energy’s North American sales manager Blake Richetta.
German battery storage companies have had a strong business showing in the first half of 2016 with Sonnen in the lead.
According to recent analysis by EuPD Research, around 12,700 solar energy storage systems were sold within the first half of 2016 with a significant share of storage solutions by German companies.
Competition in the home energy storage sector is heating up with several firms launching systems to rival the Powerwall, a second version of which has been slated for this summer despite the first one hardly having hit the shelves.
In December, German firm Sonnen launched its ‘SonnenCommunity’ ESS onto the US market, connecting households with battery-backed solar panels to store and use power on demand.